Six Nations Rugby

Sports Sponsorship Insider has undertaken research into 57 properties and 858 different brands across the Six Nations Championship rugby union markets in Europe

The Six Nations Rugby Championship has signed a last-minute deal for its title sponsorship property with NatWest at a discount on an offer it rejected just last year.

Automotive repairs chain PuntoPro has agreed a deal to become an official sponsor of the Italian Rugby Federation (FIR).

SportBusiness sister publication Sport Sponsorship Insider, asked Bruce Cook, Head of RBS Group Sponsorship about the renewal of the RBS 6 Nations title sponsorship and the bank’s sports marketing plans for the future.

Sports Sponsorship Insider asks Bruce Cook, Head of RBS Group Sponsorship about the renewal of the RBS 6 Nations title sponsorship and the bank’s sports marketing plans for the future.

THE MOST COMPETITIVE bidding process ever for the title sponsorship of rugby union’s Six Nations Championship drove the 70-per-cent sponsorship fee increase paid by UK bank RBS.