HomeAnalysisRugby UnionEurope

Six Nations Rugby expands scope of insights category with Sage deal

(Photo by Paul Harding/Getty Images).

Six Nations Rugby has secured an uplift in its ‘insights’ category with its most recent sponsorship agreement with software and accounting firm Sage after enhancing the package of available rights. Matthew Williams reports.

You need to have a subscription to access this content

If you would like more information on our Sponsorship product please contact our sales team

Already have an account? Sign in here

Related Articles

Rugby Union
Financial Services

An enhanced nine-year deal with US-based sporting goods brand Under Armour has tied up the Welsh Rugby Union’s (WRU) kit supply and autumn internationals properties until 2024 in light of increased commercial income by at least 15 per cent.

Rugby Union
General Insurance

Insurance company Aviva said this month that its title sponsorship of English rugby union’s Premiership was helping to drive its B2B and consumer businesses, among other benefits, as it paid a 20-per-cent f…

Related News

Rugby Union

The English Rugby Football Union (RFU) turned down a lucrative sponsorship agreement with oil and gas firm ExxonMobil over fears of a backlash from the public, SportBusiness understands.
Rugby Union

SA Rugby, governing body of South African rugby union, has agreed a new sponsorship deal with Chinese consumer electronics manufacturer Oppo
Rugby Union

The English Rugby Football Union (RFU) has unveiled Continental Tyres as a new sponsor in a multi-year deal
Rugby Union

Vueling Airlines has become an official supplier of France Rugby and its men’s, women’s and sevens national teams.

Most recent

Football

The Premier League's licensing deal with digital collectibles and fantasy game company Sorare is based on a minimum guarantee payment and a share of royalties. Matthew Glendinning takes a closer look at the mechanics of the deal.
Football

The structure of Expedia’s latest sponsorship agreement with Uefa sets a precedent for the creation of a new sponsorship tier for the men’s Champions League. Matthew Williams reports.
Rugby Union

Continental Tyres believes it can gain a more significant share of voice in the uncluttered rugby market than it would from a sponsorship deal in football. Faaez Samadi reports the tyre brand's new sponsorship agreement with the English Rugby Football Union.
Football

Fortaleza has become the latest Campeonato Brasileirão Série A club to benefit from the boom in betting sponsorship in Brazilian football. Ben Cronin reports.