Paris Saint-Germain
PSG signs seven-figure sponsorship with Italian fashion brand Replay
Leading French football club Paris Saint-Germain has signed a lucrative four-year sponsorship deal with Fashion Box, the parent company of Italian denim brand Replay
Deliveroo adds PSG to sponsorship portfolio
Food delivery company Deliveroo has entered into a partnership with French Ligue 1 football club Paris Saint-Germain
EA Sports upgrades PSG deal to Premium Partnership
Ligue 1 club Paris Saint-Germain has renewed and broadened its partnership with US video game developer Electronic Arts to 2023- 2024
PSG steps up esports commitment with Supercell deal
Ligue 1 football club Paris Saint-Germain has signed a new esports partnership with Finnish video game developer Supercell
PSG signs record kit deal with Nike, breaks one million shirt sales
French Ligue 1 club Paris Saint-Germain has signed a new, record kit deal with US sportswear brand Nike
PSG builds on China commitment with Ping An deal
French Ligue 1 club Paris Saint-Germain has signed a new partnership with Ping An, China's biggest insurance brand
‘Power brands’ pushing up kit prices at Europe’s elite clubs
The growing strength of “power brands” Nike and adidas is driving projected rights fee increases at Liverpool, Paris Saint-Germain and Real Madrid, an industry expert has said.
PSG reports 2018 sponsorship revenue drop, sells 800,000 shirts
Ligue 1 club Paris Saint-Germain recorded sponsorship revenue of €94.1m ($106.5m) in its 2018 financial year, down by 13 per cent on the €108.1m recorded the previous year.
PSG on track to break one million shirt sales, driven by Jordan range
Ligue 1 club Paris Saint-Germain is on track to sell more than one million shirts in a single season, for the first time in the club’s history.
PSG signs LoveBet as first regional partner, launches virtual LED
French Ligue 1 club Paris Saint-Germain has signed its first regional partnership with Philippine betting brand LoveBet.
AccorHotels beats rival bidders to major PSG shirt deal
French hotel group AccorHotels beat off strong interest from at least five other brands to win the main shirt rights at Ligue 1 champions Paris Saint-Germain
PSG launches new partnership with MSC Cruises
Ligue 1 club Paris Saint-Germain has inked a new partnership with Swiss cruise company MSC Cruises
PSG, Hugo Boss expand partnership through co-branded “mini-collection”
German fashion label Hugo Boss has expanded its partnership with Paris Saint-Germain through a new line of co-branded menswear
HLA Jeans signs jersey deal with PSG esports team
PSG.LGD, the Dota 2 esports team of French Ligue 1 football club Paris Saint-Germain, has signed a sponsorship deal with Chinese apparel brand HLA Jeans
Commercial income is king at Europe’s championship-winning clubs – report
Income from commercial operations has become the most important revenue source for the top European football clubs in eight leagues, according to a new report by KPMG’s Football Benchmark team.
American Express extends backing of PSG
French Ligue 1 football club Paris Saint-Germain has renewed its partnership with payment services brand American Express
Paris Saint-Germain renews with Coca-Cola
Ligue 1 club Paris Saint-Germain has renewed its partnership with US soft drinks company Coca-Cola.
Under the new deal, Coca-Cola will be an Official Supplier of PSG until the end of the 2020-21 season
Thai Airways lands A-League’s Wanderers deal
Australian A-League soccer club Western Sydney Wanderers has signed Thai Airways International as a partner for the 2018-19 season