Paris Saint-Germain

Accor’s sponsorship strategy is focused on driving awareness and conversion for Accor Live Limitless (ALL), the brand’s hotel booking and lifestyle loyalty programme.

Paris Saint-Germain (PSG) has announced a two-year extension of the club's sponsorship agreement with country tourism board Visit Rwanda

PSG's three-year official timing deal with Purnell marks another step in the club's progress as a lifestyle brand.

Paris Saint-Germain primary partner Accor leveraged the tie-up through the 2021-22 season to consolidate the 2019 launch campaign for its ALL loyalty programme through a multi-market, player-fronted ‘Play L…

French Ligue 1 side Paris Saint-Germain has signed up online gambling platform CBet as a regional sponsor on a one-season contract covering the Latin America region

French Ligue 1 club Paris Saint-Germain has signed a sponsorship deal with Chinese dairy brand Mengniu Group. The deal names Mengniu as an official regional partner of PSG in China

Paris Saint-Germain has signed a sponsorship agreement with France’s national lottery company Française des Jeux (FDJ), focused on its gambling platform ParionsSport. 

French Ligue 1 club Paris Saint-Germain experienced a 13 per cent increase in sponsorship revenue in the 2021-22 season, thanks largely to the presence of Lionel Messi in the championship-winning team

French Ligue 1 football club Paris Saint-Germain has announced sneaker and luxury apparel marketplace Goat as its new sleeve sponsor

French soccer giant Paris Saint-Germain is looking to expand its presence in the United States by opening a flagship retail store on Fifth Avenue in Manhattan, New York City

In late 2020 and early 2021, Hisense launched its new PSG partnership with an international player-led campaign to boost brand awareness, champion the brand’s commitment to innovation and highlight its focus on detail.

French Ligue 1 club Paris Saint-Germain has signed up Sports Water as a sponsor. The WaterCo-owned brand becomes the club’s Official Water in a three-year global contract.

Peruvian beverage group AJE has signed a regional sponsorship with French Ligue 1 club Paris Saint-Germain until June 2024

Payment services giant American Express has renewed its sponsorship of Paris Saint-Germain, with the new deal to incorporate the French Ligue 1 club’s esports team.

Fast delivery grocery service Gorillas has joined the upper tier of French Ligue 1 club Paris Saint-Germain’s sponsorship portfolio in a multi-year deal.