The ‘Messi effect’ has kicked in at Paris Saint-Germain with cryptocurrency exchange Crypto.com
Latin American online betting operator Playbetr has enjoyed a slice of good fortune by signing up as a regional sponsor of Paris Saint-Germain just before Argentinian superstar Lionel Messi joined the…
French Ligue 1 football club Paris Saint-Germain has agreed new sponsorship deals with online used cars platform Autohero and vaping brand Geekvape
French Ligue 1 club Paris Saint-Germain has set a first for a European football team by opening a permanent retail store in the US as part of its deal with global sports merchandising company Fanatics
Reigning French Starligue handball champion Paris Saint-Germain has agreed a three-year extension to its contract with main sponsor, IT services company Inetum
French football club Paris Saint-Germain has signed up gambling brand 22Bet as a regional sponsor in Africa. The two-year agreement was facilitated on behalf of 22Bet by sports marketing agency Sportradar
Electronics and home appliances company, Hisense, has signed as a global sponsor of French Ligue 1 football club Paris Saint-Germain in a multi-year deal
Ligue 1 giants Paris Saint-Germain has announced a 10-year extension of its agreement with global licensed sports merchandise manufacturer and retailer Fanatics
PSG teamed up with its sponsors and suppliers to raise funds for Parisian medical workers during the height of the Covid-19 pandemic.
French Ligue 1 champion Paris Saint-Germain has signed up global airline Qatar Airways as a premium sponsor
French football champion Paris Saint-Germain has signed a new cryptocurrency partner, Poland-based CoinCasso, which becomes an official partner of the club in all territories outside France
Ligue 1 champions Paris Saint-Germain and online betting operator Unibet have expanded the terms of their sponsorship agreement and extended the duration until the end of the 2022-23 season
PSG wants the same kind of brand cachet as baseball’s New York Yankees or Italian motor racing team Ferrari.
Ligue 1 champions Paris Saint-Germain have signed a three-year ‘Premium Partner’ deal with country tourism agency Visit Rwanda.
French football club Paris Saint-Germain has begun the process of selling the naming rights to its Parc des Princes stadium and its future training centre
Leading French football club Paris Saint-Germain has signed a lucrative four-year sponsorship deal with Fashion Box, the parent company of Italian denim brand Replay