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Paris Saint-Germain renews with Coca-Cola

Ligue 1 club Paris Saint-Germain has renewed its partnership with US soft drinks company Coca-Cola.

Under the new deal, Coca-Cola will be an Official Supplier of PSG until the end of the 2020-21 season.

The renewed contract will see the two partners work on co-promotions, in which Coca-Cola will benefit from collective image rights to PSG players.

Jean-Claude Blanc, chief operating officer at PSG, said: “For 20 years, Paris Saint-Germain and Coca-Cola have been writing together a passionate story with Parisian fans.

“Together, we will work to bring together all those who love the club and offer them ever more exceptional experiences in the heart of Paris Saint-Germain.”

As an Official Supplier, Coca-Cola is among PSG’s third-tier partners, alongside brands such as Unibet, Nivea Men and EA Sports.