Food delivery company Deliveroo has entered into a partnership with French Ligue 1 football club Paris Saint-Germain
Ligue 1 club Paris Saint-Germain has renewed and broadened its partnership with US video game developer Electronic Arts to 2023- 2024
Ligue 1 football club Paris Saint-Germain has signed a new esports partnership with Finnish video game developer Supercell
French Ligue 1 club Paris Saint-Germain has signed a new, record kit deal with US sportswear brand Nike
The growing strength of “power brands” Nike and adidas is driving projected rights fee increases at Liverpool, Paris Saint-Germain and Real Madrid, an industry expert has said.
Ligue 1 club Paris Saint-Germain recorded sponsorship revenue of €94.1m ($106.5m) in its 2018 financial year, down by 13 per cent on the €108.1m recorded the previous year.
Ligue 1 club Paris Saint-Germain is on track to sell more than one million shirts in a single season, for the first time in the club’s history.
French Ligue 1 club Paris Saint-Germain has signed its first regional partnership with Philippine betting brand LoveBet.
French hotel group AccorHotels beat off strong interest from at least five other brands to win the main shirt rights at Ligue 1 champions Paris Saint-Germain
Ligue 1 club Paris Saint-Germain has inked a new partnership with Swiss cruise company MSC Cruises
German fashion label Hugo Boss has expanded its partnership with Paris Saint-Germain through a new line of co-branded menswear
PSG.LGD, the Dota 2 esports team of French Ligue 1 football club Paris Saint-Germain, has signed a sponsorship deal with Chinese apparel brand HLA Jeans
Income from commercial operations has become the most important revenue source for the top European football clubs in eight leagues, according to a new report by KPMG’s Football Benchmark team.
French Ligue 1 football club Paris Saint-Germain has renewed its partnership with payment services brand American Express
Ligue 1 club Paris Saint-Germain has renewed its partnership with US soft drinks company Coca-Cola. Under the new deal, Coca-Cola will be an Official Supplier of PSG until the end of the 2020-21 season