NHL

NHL sponsorship revenues continued their upward trajectory in the 2020-21 season, despite the effects of Covid-19 on the league’s event programme.

Canadian food delivery network SkipTheDishes became the first food delivery brand to sponsor the NHL earlier this year, in a Canada-only deal. The Canadian subsidiary of the Just East Takeaway

Amazon Web Services has signed with the National Hockey League as the league's ‘Official Cloud, Artificial Intelligence, and Machine Learning Infrastructure Provider’.

Kraft’s Hockeyville is an annual search for the most passionate hockey community, with the winners hosting an NHL pre-season game and getting $150,000 in local rink upgrades.

In January 2020, Dunkin’ Donuts launched a player-fronted campaign around the NHL Winter Classic to promote its Cold Brew Coffee.

At the 2019 NHL All-Star Game Fan Fair, SAP used an immersive VR experience to give ice hockey fans the experience of coaching in the NHL.

The Canadian coffee giant teamed up with the NHL, Hockey Canada and athlete ambassadors Sidney Crosby and Nathan MacKinnon to give the Kenya Ice Lions the experience of a lifetime.

The National Hockey League has named the Boston Beer Company's Truly Hard Seltzer its official hard seltzer partner in a five-year deal

Symetra Life Insurance has been named the inaugural founding partner and sponsor of Seattle’s expansion National Hockey League franchise.

The National Hockey League has announced it has signed seven sponsors for its esports competition, the NHL Gaming World Championship, each of which will activate at a Regional Final and/or the World Final.

The NHL has announced a multi-year partnership with Massachusetts Mutual Life Insurance Company (MassMutual), which will be named the Official Life Insurance and Retirement Planning Partner of the league.

Car manufacturer Ford has struck a naming-rights partnership for a new training facility for the Nashville Predators and extended a deal with one of the NHL ice hockey team’s other venues.

Rapid decision-making was key to MGM Resorts’ successful conclusion of sportsbook deals with each of the National Hockey League, National Basketball Association and Major League Baseball last year.

The NHL ice hockey league has signed a multi-year, US-focused partnership with Navy Federal Credit Union

The NHL is following in the footsteps of the NBA by naming MGM Resorts International as its Official Sports Betting Partner