NHL signs seven sponsors for 2019 Gaming World Championship

The National Hockey League has announced it has signed seven sponsors for its esports competition, the NHL Gaming World Championship, each of which will activate at a Regional Final and/or the World Final.

Honda and Scotiabank will return for the competition’s second season while there are five newcomers: adidas, ASTRO Gaming, Brisk, Great Clips and MGM Resorts.

Honda will sponsor the ‘Road to the Finals’ interview area for the Regional Finals and World Final, while Canadian partner Scotiabank will host a fan vote during the Canadian Regional live stream, which will award a fan a trip to the World Final in Las Vegas.

As the Official Outfitter, adidas will provide branded jackets and caps for finalists at each Regional Final event; ASTRO Gaming will provide the official headsets; Great Clips will host the Friends and Family Cheering Zone at the US Regional and World Final and be on-site to provide complimentary haircuts and stylings to participants and talent; and PepsiCo-brand Brisk will be available to players on-site at the Canadian Regional and World Final.

MGM Resorts, meanwhile, will host the World Final at the HyperX Esports Arena Las Vegas inside the Luxor hotel-casino on June 18.

The tournament will stage Canadian, European and US regional finals, which will all be broadcast live on Twitch for the first time. There is a $100,00 prize pool for the entire tournament.