The National Hockey League has announced it has signed seven sponsors for its esports competition, the NHL Gaming World Championship, each of which will activate at a Regional Final and/or the World Final.
Honda will sponsor the ‘Road to the Finals’ interview area for the Regional Finals and World Final, while Canadian partner Scotiabank will host a fan vote during the Canadian Regional live stream, which will award a fan a trip to the World Final in Las Vegas.
As the Official Outfitter, adidas will provide branded jackets and caps for finalists at each Regional Final event; ASTRO Gaming will provide the official headsets; Great Clips will host the Friends and Family Cheering Zone at the US Regional and World Final and be on-site to provide complimentary haircuts and stylings to participants and talent; and PepsiCo-brand Brisk will be available to players on-site at the Canadian Regional and World Final.
MGM Resorts, meanwhile, will host the World Final at the HyperX Esports Arena Las Vegas inside the Luxor hotel-casino on June 18.
The tournament will stage Canadian, European and US regional finals, which will all be broadcast live on Twitch for the first time. There is a $100,00 prize pool for the entire tournament.