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NHL announces five-year Truly Hard Seltzer partnership

The National Hockey League has named the Boston Beer Company's Truly Hard Seltzer its official hard seltzer partner in a five-year deal.

The NHL is the latest professional sports league in North America to add a partner in this new sponsorship category. In August, the National Football League named Anheuser-Busch InBev-owned alcoholic seltzer brand Bon & Viv its official hard seltzer sponsor.

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