National Basketball Association (NBA)

League continues to strike ties with fashion and culture brands

The National Basketball Association is partnering with Apple Music and independent music label UnitedMasters to create the Base:Line playlist, which is designed to showcase up-and-coming hip hop artists

Ahead of this week's NBA Mexico City Games 2019, the National Basketball Association has announced the opening of the inaugural NBA Store in Mexico

Leading footwear and apparel manufacturer Nike has been named the presenting partner of the NBA Mexico City Games for the third consecutive season.

The NBA’s Golden State Warriors top the list of the US sports teams which wield the greatest sponsorship clout outside North America, according to a study by specialist analytics company DataPowa.

The NBA has unveiled a series of commercial partners for the basketball league’s 2019 Global Championship, which features the best young basketball players from around the world. AT&T, Beats by Dr.

US gaming accessories brand HyperX has renewed its partnership with the NBA 2K League. Under the deal, HyperX will continue as the Official Headset Partner of the NBA 2K League for a second season

PokerStars operator The Stars Group has struck its first partnership with a US professional sports league

Chinese smartphone maker Vivo has signed a new partnership with the NBA in the Philippines

The NBA basketball league has entered into a global partnership with UnitedMasters, a startup company designed to empower independent music artists

North American basketball league the NBA has agreed a strategic partnership for the Spanish market with fresh fruit producer Fresón de Palos.

NBA basketball franchise the Houston Rockets has unveiled mobile phone start-up ROKiT Phones as its first-ever jersey sponsor.

Airline Norwegian has agreed a deal with North American basketball league the NBA to become the Presenting Partner of London Game 2019

US clothing brand Express has expanded its partnership with the National Basketball Association, with a new ad campaign and line of NBA-licensed apparel to follow

NBA basketball franchise the Philadelphia 76ers has agreed a multi-year partnership with headphone brand Beats by Dr. Dre

Chinese smartphone manufacturer Vivo has expanded its association with the NBA basketball league by becoming the presenting partner of the league’s China Games series from 2018 to 2020.