International Olympic Committee (IOC)

The International Olympic Committee has today (Tuesday) extended its partnership with US financial services company Visa, one of the founding members of its TOP Partner Programme

China National Petroleum Corporation and China Petrochemical Corporation (Sinopec Group) have agreed deals to become official oil and gas partners of the 2022 winter Olympic and Paralympic Games in Beijing

French clothing company Lacoste has agreed a partnership with the International Olympic Committee that will result in the launch of the first exclusive Olympic Heritage lifestyle apparel collection.

Chinese telco China Unicom has become the Official Telecommunication Services Partner of the Beijing 2022 Olympic and Paralympic Winter Games in deal valued in the high tens of millions of dollars.

Chinese e-commerce giant Alibaba wants to build more partnerships and collaborations with international sports federations and leagues as it pursues multiple sporting goals around economic and social development…

The International Olympic Committee (IOC) is generating record income from its TOP sponsorship programme for the 2017-2020 cycle following a deal with technology company Intel, announced last month.

US technology giant Intel has been confirmed as a new top-tier partner of the International Olympic Committee and is set to drive new innovations designed to transform the Olympic Games experience.

The International Olympic Committee and fast-food restaurant chain McDonald’s have reached a mutual agreement to end their worldwide ‘TOP’ partnership.

Japanese tyre and rubber company Bridgestone paid a “significant additional investment” to its Worldwide Olympic Partner deal to become the first Founding Partner of the Olympic Channel, the new year-round, over-the-top digital channel, launched on August 21.

Insight from John Scurfield, head of MediaCom Sport & Entertainment UK, on the challenges for Olympic sponsors ahead of Tokyo 2020

Japanese carmaker Toyota’s $1.63bn (€1.5bn

German supermarket chain Edeka Group has agreed a deal to become the first partner of Hamburg’s bid to host the 2024 summer Olympic Games.

Korean automotive company Hyundai & Kia Motors has agreed to become a tier one domestic sponsor of the PyeongChang 2018 Olympic and Paralympic winter Games.

With the 2020 Olympic Games in Tokyo around the corner, it appears that Japanese companies are far more ready to risk a bigger proportion of their marketing budgets on sports sponsorships

Sports Sponsorship Insider understands that Japanese carmaker Toyota will pay an astonishing figure for the International Olympic Committee’s TOP Partner rights in the new ‘mobility’ sector category, for eight years from 2017 to 2024.

Automotive company Toyota was this (Friday) morning unveiled as a top-tier partner of the International Olympic Committee in a deal that will run through to the 2024 Olympic Games.