International Olympic Committee (IOC)

Toyota is set to become the first automotive company to sign up as an International Olympic Committee TOP partner, according to Kyodo News.

Canon has been unveiled as the latest gold partner of the Tokyo 2020 summer Olympic and Paralympic Games.

International Olympic Committee TOP Partners Atos and Panasonic have announced they will collaborate to develop technology based solutions for the Tokyo 2020 summer Olympic and Paralympic Games.

New commercial plans set out by the International Olympic Committee (IOC) could spur twofold or threefold increases in TOP Partner values if executed properly, Timo Lumme, managing director of IOC Television & Marketing Services, has told Sports Sponsorship Insider.

Dow Chemical Company’s sustainability partnership with the Rio 2016 Organising Committee will cost the brand nothing extra in rights, but could earn it major financial rewards in the lead up to and after the Olympic Games.

Samsung has wrapped up the computer and telecommunications categories under the terms of its extended Worldwide Partner deal for the Olympic Games, from 2017 to 2020.

Korean electronics manufacturer Samsung has extended its worldwide TOP partnership with the International Olympic Committee through to 2020, becoming the IOC’s final existing top-tier partner to commit through to the Tokyo Games in six years' time.

The IOC does not expect every upcoming TOP Partner deal to hit its new price point, but the latest deals with consumer electronics brand Panasonic and tyre and rubber company Bridgestone had given it confidence, the organisation told Sports Sponsorship Insider this month.

PyeongChang 2018 has signed up its first domestic sponsor for its staging of the winter Olympic Games by agreeing a deal with telecommunications company KT.

The International Olympic Committee has confirmed a worldwide top-tier partnership deal with Japanese tyre company Bridgestone.

Japanese tyre giant Bridgestone has agreed a 10-year deal to become a TOP sponsor of the International Olympic Committee, according to Asahi Shimbun.

Japanese electronics manufacturer Panasonic has reached a deal to become an official national partner of the Sochi 2014 Paralympic winter Games in the audio-visual equipment category.

Boston-based global insurance company Liberty Mutual Group has a diversified and varied portfolio of sponsorship assets and partnerships in 26 different markets around the world. Its Irish division is using an innovative sponsorship around Gaelic sports to show its commitment in a new market.

Fast food restaurant McDonald’s’ franchisee programme sees each store contribute a cash fee to the brand’s global sponsorships of the Olympic Games and the World Cup, Thomas Truttmann, head of sports at McDonald’s Europe told Sports Sponsorship Insider.

PyeongChang 2018 will sign its first domestic sponsorship deal for the winter Olympic Games in the first quarter of this year, according to organising committee president Kim Jin-sun.

The International Olympic Committee has secured its second top-tier partnership extension in the space of a week, with French IT services company Atos renewing its deal through to 2020.

Electronics manufacturer Panasonic has become the first top-tier partner of the International Olympic Committee to extend its deal through to the 2024 summer Olympic Games.

The International Olympic Committee’s TOP sponsorship programme is missing an opportunity for bigger revenues by failing to offer brands digital and social media inventory, Olympics marketing expert Michael Payne told Sports Sponsorship Insider this month.