International Olympic Committee (IOC)
IOC unveils updated visual identity to improve brand recognition
The International Olympic Committee has unveiled the latest evolution of its visual identity, as it gears towards a full rollout of a new brand in time for the 2024 Olympic Games in Paris
Tokyo 2020 bribery investigation ‘widens’, Sapporo 2030 officials cancel IOC meeting
Japanese prosecutors have raided the offices of advertising firm Daiko as part of the investigation into alleged bribery within the Tokyo 2020 Olympics organising committee, according to reports
IOC in talks with international federations over ‘non-compulsory’ branding at qualifier events
The International Olympic Committee and various international federations will soon introduce common branding at Olympic qualification events, but the use of the branding is not compulsory, according to…
Skateboarding, sport climbing and surfing must wait until LA 2028 for IOC revenue share
The Association of Summer Olympic International Federations (ASOIF), the umbrella organisation for the summer Olympic federations, has amended its statutes to allow sports to receive a share of Olympic…
IPC targeting sponsors with new Para Sport participation initiative
The International Paralympic Committee is targeting sponsors after launching a new grassroots-to-high-performance programme called Para Sport
Lumme: 10-year TOP deal with Deloitte will help IOC’s D2C transition
The IOC’s 10-year sponsorship deal with Deloitte will help the organisation’s transition to becoming more of a direct-to-consumer business and aid its digital transformation, according to commercial chi…
Beyond the Stadium – SK-II & the IOC
When spectators were barred from the delayed Tokyo 2020 Olympics, P&G owned skincare brand SK-II switched its activation to a campaign helping female-owned Tokyo businesses stay afloat during the pandemic restrictions.
Lumme: Market conditions, not Salt Lake City bid, to shape US rights strategy
The International Olympic Committee is in no rush to begin negotiations over a new US broadcast rights deal and its timeline for negotiations will not be dictated by a Salt Lake City bid for future Winter…
IOC to launch NFTs series based on Beijing Olympic mascot Bing Dwen Dwen
Non-fungible tokens (NFT) featuring Beijing 2022 Winter Olympics mascot Bing Dwen Dwen are to be released as part of a range of official Beijing 2022 digital collectables, the International Olympic Committee…
Lead With Love – Procter & Gamble & the IOC/IPC/Team USA
In December 2020, P&G leveraged its multiple Olympic-related partnerships for a TikTok campaign that celebrated individual acts of love recognising how Tokyo 2020 was different from all previous Games.
The Jessica Long Story – Toyota & the IPC/IOC/Team USA
In February 2021, Toyota USA leveraged its Tokyo 2020 Olympic and Paralympic rights through a Super Bowl LV campaign starring 13-time Paralympic medallist Jessica Long.
Panasonic recommits to ‘IOC Young Leaders Programme’ sponsorship
Worldwide Olympic Partner Panasonic has extended its support for the International Olympic Committee’s Young Leaders Programme through to 2024.
IOC’s Voigt seizes ‘amazing opportunity’ to join Whoop after Tokyo 2020
Christian Voigt, vice-president of marketing development within IOC Television and Marketing Services (TMS), is to move from the role after Tokyo 2020 to join the wearable fitness brand Whoop
IOC declares just $620.7m in revenues for 2017-20, media rights income deferred
The impact of the postponement of the Tokyo 2020 Olympics on the International Olympic Committee’s finances has been laid bare in its latest financial statements, with the organisation declaring revenues o…
Toyota ditches Games-related ads in Japan as public support wanes
Olympic Worldwide Partner Toyota will not air commercials in Japan related to the Tokyo 2020 Olympic Games, the company has said
Tokyo 2020 president insists sponsors are committed despite delay request claims
Seiko Hashimoto, president of the Tokyo 2020 organising committee, has said that sponsors continue to support the hosting of the Games, despite reports that some Japanese backers have privately called…
Aiba announces settling of $10m Benkons debt following Gazprom sponsorship
The International Boxing Association (Aiba), the sport’s world governing body seeking to implement reform and recover its role in organising boxing events at the Olympics, has announced today (Wednesday) t…
Airbnb launches $1m Olympic athlete travel programme
Olympic TOP sponsor Airbnb has launched a plan to provide elite athletes, Olympians and Paralympians with Airbnb accommodation credits