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Latest Analysis
Virtual Mascot Programme – Kumho Tyre & Tottenham Hotspur
With mascots excluded from stadia after the Premier League's restart in June 2020, Spurs mascot sponsor Kumho Tire pivoted to develop a virtual junior mascots program.
Oppo focused on India-hosted events in new ICC cycle
The International Cricket Council has renewed its global partnership with Chinese smartphone manufacturer Oppo at a rights fee increase of about 19 per cent
ISG starts F1 global betting sponsorship sales with 188Bet deal in Asia
Interregional Sports Group, the global data and betting rights partner of the FIA Formula One World Championship, got its global sales process off to a strong start with a deal in Asia with online betting…
AFA Sports sets Olympic first with Nigeria deal, Team Canada renews sponsorship
AFA Sports has been named as the official apparel provider for the Nigerian team at the upcoming Olympics in Tokyo, becoming the first indigenous African apparel brand to feature at the Games
Paris 2024 continues sponsorship drive with Decathlon
The organisers of the Paris 2024 Olympic and Paralympic Games have signed sporting goods retailer Decathlon as the latest sponsor of the event
Deloitte signs seven-year sponsorship deal with LA28
Professional services provider also extends long-running USOPC tie
Comcast extends Team USA sponsorship through 2028, aligns with LA28 Olympics
Comcast has expanded its Olympic commitment by extending its sponsorship deal with Team USA through 2028 and has secured a founding partnership with the Los Angeles 2028 Olympic and Paralympic Games