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Latest Analysis
Virtual Mascot Programme – Kumho Tyre & Tottenham Hotspur
With mascots excluded from stadia after the Premier League's restart in June 2020, Spurs mascot sponsor Kumho Tire pivoted to develop a virtual junior mascots program.
Oppo focused on India-hosted events in new ICC cycle
The International Cricket Council has renewed its global partnership with Chinese smartphone manufacturer Oppo at a rights fee increase of about 19 per cent
ISG starts F1 global betting sponsorship sales with 188Bet deal in Asia
Interregional Sports Group, the global data and betting rights partner of the FIA Formula One World Championship, got its global sales process off to a strong start with a deal in Asia with online betting…
CaixaBank to support Tarragona’s Mediterranean Games
Financial services company CaixaBank has signed up as a top-tier partner of the 2017 Mediterranean Games in Tarragona, Spain.
Australian Olympic team secures Mondelez support
The Australian Olympic Committee has unveiled snack food producer Mondelez International as an official partner of the country’s Olympic team.
Atos makes long-term commitment to Pan American Games
European IT company Atos has agreed a long-term deal with the Pan American Sports Organization (Panam Sports) which will see it back the next two editions of the Pan American Games
McDonald’s to bring Olympic Games partnership to early close
The International Olympic Committee and fast-food restaurant chain McDonald’s have reached a mutual agreement to end their worldwide ‘TOP’ partnership.