HomeNewsNewsMulti-sportJapan

Toyota ditches Games-related ads in Japan as public support wanes

(Photo by Valery SharifulinTASS via Getty Images)

Olympic Worldwide Partner Toyota will not air commercials in Japan related to the Tokyo 2020 Olympic Games, the company has said.

According to the Reuters news agency, the shift in domestic marketing strategy also means that Akio Toyoda, chief executive officer of Toyota Motor Corp, and other executives will not attend the opening ceremony.

You need to have a subscription to access this content

If you would like more information on our Sponsorship product please contact our sales team

Already have an account? Sign in here

Related News

Multi-sport

The Sportfive agency has been hired to develop the marketing strategy and support the sponsorship search for the Special Olympics World Games 2023 in Berlin and national governing body Special Olympics…
Multi-sport

Sports Technology has become the latest addition to the Glasgow 2014 sponsor family by signing up as the official provider of large video screens and audio services for the Scottish city’s staging of the Commonwealth Games.

Multi-sport

Malaysian oil and gas company Petronas has agreed a deal to sponsor this year’s edition of the Southeast Asian Games multi-sport event, which will take place in Kuala Lumpur.
Multi-sport
Automobile Manufacturing

Japanese automotive firm Toyota has signed a one-year sponsorship deal with the University of Michigan Athletic Department.