Germany's leading betting operator Tipico uses sponsorship of four Bundesliga clubs to further strengthen its brand, position the brand as the market leader in Germany and deliver attractive and passionate stories.

The decision of the German football league, the Deutsche Fussball Liga, to open up the shirt sleeve patch sponsorship to individual clubs will be of significant benefit to a small handful of top Bundesliga clubs, particularly Bayern Munich.

Online betting company Tipbet has stuck a deal to become a sponsor of German Bundesliga football club Bayer 04 Leverkusen.

German Bundesliga football club TSG Hoffenheim has confirmed that it has extended its sponsorship deal with software giant SAP.

German football club Hannover 96 has established a partnership with Austrian surface heating and cooling specialist Harreither, while its Bundesliga counterpart FC Augsburg has renewed terms with garden centre chain Dehner.

Petrol station company Aral has agreed a commercial partnership with German Bundesliga football team Borussia Dortmund.

Jean-Claude Biver, chief executive of luxury watch brand TAG Heuer, pushed through the acquisition of sponsorship rights to the German football league “to correct a scandalous weakness” in the brand’s performance in Germany.

Consumer electronics retailer Media Markt has further strengthened its presence in German football by securing partnerships with Bundesliga teams Hamburg SV, VfB Stuttgart and Eintracht Frankfurt.

German Bundesliga team FC Augsburg has secured commercial partnerships with automotive engineering company Man and consumer electronics retailer TechnoMarkt.

Water softener products manufacturer Grünbeck has enhanced its partnership with FC Augsburg, while fellow German Bundesliga football team FC Ingolstadt 04 has brought in online tools and machinery retailer Werkzeugstore24 as an official top partner.

TSG Hoffenheim has signed a sponsorship deal with sales and customer services systems provider Sovanta, while German Bundesliga counterpart Mainz 05 has renewed its partnership with speciality glass company Schott.

Swiss watchmaker Tag Heuer has agreed a three-year commercial partnership with the Bundesliga, the top division of football in Germany.

German Bundesliga football team Hertha Berlin has renewed its sponsorship agreement with power tools and outdoor products manufacturer Ryobi.

German Bundesliga football club FC Augsburg has secured a commercial agreement with automotive giant Audi.

State lottery operator Staatliche Toto-Lotto Baden-Wuerttemberg has reached a sponsorship agreement with German Bundesliga football team VfB Stuttgart, while Werder Bremen has agreed a three-year extension to its partnership with barbecue products manufacturer Landmann.

German Bundesliga football clubs Hamburg and Ingolstadt have secured new partnerships.

German Bundesliga football club Mainz 05 has reached an agreement to make windows and doors systems supplier Kommerling its new main sponsor.