Bundesliga
#Mauerfall/Fall of the Wall – Deutsche Bahn & Hertha BSC
Bayern Munich demands compensation from BMW over failed sponsorship deal
FX brand transacts premium deal with Hertha Berlin
Bundesliga partnership pays off as TAG Heuer extends
RB Leipzig sees the light, extends partnership with solar panel brand Hanwha Q Cells
Betway continues European football offensive with Hannover 96 deal
RB Leipzig keeps on rolling with Volkswagen
TSG 1899 Hoffenheim extends grandstand Naming Rights deal with MVV Energie
Hertha Berlin teams up with hotel group
Schalke renews with R+V Versicherung
Eintracht brings in new premium partner
Augsburg lands new sleeve sponsor
Düsseldorf stadium changes identity for Fortuna’s Bundesliga return
Freiburg signs new premium sponsor
Tipico keeps Bwin at bay with Bundesliga International deal
Bundesliga International, a subsidiary of the German Football League, and bookmaker Tipico have signed the first partnership between the league and a private betting company.
Santander reinvests in resurgent Mönchengladbach
The German subsidiary of Spanish banking group Banco Santander has renewed its second-tier partnership with resurgent Bundesliga club Borussia Mönchengladbach in a five-year deal from 2017-18 to 2021-22.
Opel trims football portfolio, upgrades Mainz deal
General Motors-owned car brands Opel and Vauxhall are reducing their presence in European football over the next 12 months, despite a new stadium naming rights deal with German Bundesliga club Mainz.