German luxury car brand BMW has upped its investment in the Formula E motor racing series to promote the BMW i range of hybrid and electric cars and claim a leadership position in the fast-growing e-mobility sector.
German car brand Audi has overcome BMW to retain its lead partner deal with Bundesliga club Bayern Munich
BMW Group France and the French Rugby Federation (FFR) will terminate their partnership less than three months before the 2019 Rugby World Cup
German carmaker BMW has signed a new partnership with US esports team Cloud9. Under the deal, BMW will become the team’s Official Automotive Partner.