German automotive manufacturer BMW has signed a new agreement with the Ryder Cup that will allow drivers of its cars to watch this year’s edition of the golf tournament from inside their vehicles.
Climate campaigners have urged rights-holders to cut ties with car manufacturers Toyota and BMW after branding their raft of sponsorship deals as "greenwashing"
German automotive manufacturer BMW has renewed its sponsorship of the International Biathlon Union (IBU) in a deal brokered by the Infront agency
The Australian branch of automotive manufacturer BMW has become a sponsor of Golf Australia, the PGA of Australia and the WPGA of Australasia in a landmark agreement
Real Madrid has confirmed it has signed up automotive manufacturer BMW to its sponsorship portfolio
The BMW Group has signed as the official premium partner of the multi-sport European Championships, which runs this year from August 11-21 in Munich, Germany
BMW i, the sustainability focused sub brand of automotive manufacturer BMW, will be the title sponsor of the 2021 Berlin ePrix
German car brand Audi has overcome BMW to retain its lead partner deal with Bundesliga club Bayern Munich
BMW Group France and the French Rugby Federation (FFR) will terminate their partnership less than three months before the 2019 Rugby World Cup
German carmaker BMW has signed a new partnership with US esports team Cloud9. Under the deal, BMW will become the team’s Official Automotive Partner.
BMW is set to replace rival car manufacturer Audi as a main sponsor of German Bundesliga football club Bayern Munich, according to Manager magazine
German carmaker BMW has signed a new Worldwide Partner agreement with the Ryder Cup
Bundesliga champions Bayern Munich are reportedly close to signing a new sponsorship deal with German carmaker BMW, which could take over from rival brand Audi as the club’s Official Car Partner.
German luxury car brand BMW has upped its investment in the Formula E motor racing series to promote the BMW i range of hybrid and electric cars and claim a leadership position in the fast-growing e-mobility sector.