BMW extends long-term backing of International Biathlon Union

Tarjei Boe of Norway, Arnd Peiffer of Germany, and Benedikt Doll of Germany compete at the BMW IBU World Cup (Photo by Christian Manzoni/NordicFocus/Getty Images)

German automotive manufacturer BMW has renewed its sponsorship of the International Biathlon Union (IBU) in a deal brokered by the Infront agency.

The new deal will run until the end of the 2026 season, taking BMW’s relationship with the IBU beyond 10 years. The agreement includes title sponsorship rights to the IBU World Cup, which BMW has supported since 2014.

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