Anheuser-Busch
Michelob deepens golf association through PGA of America extension
Anheuser-Busch InBev's strategy to position Michelob Ultra as the aspirational sports beer of choice has been further cemented through the company's renewal of its sponsorship deal with the PGA of America.
St. Louis Cardinals extends Busch Stadium naming rights deal
The St. Louis Cardinals Major League Baseball franchise and hometown brewing giant Anheuser-Busch have agreed to a five-year extension of their long-term marketing agreement through 2030
NWSL renews Anheuser-Busch sponsorship
The National Women’s Soccer League has renewed its sponsorship deal with Anheuser-Busch for the 2023 season, making Bud Light the official beer of the NWSL.
Anheuser-Busch extends with Mexican federation, adds women’s team to deal
Anheuser-Busch has announced a multi-year sponsorship renewal of a long-time agreement with the Mexican Football Federation (FMF) as the official beer partner for the men's national team's United States…
Ultra Club – Michelob Ultra and Super Bowl LVII
Michelob Ultra created a golf-themed Super Bowl advertising campaign inspired by the cult 1980s movie Caddyshack which encouraged viewers to pre-order their big-game beer stocks
Kings of the Game – Budweiser and AFC Ajax
Official beer brand Budweiser leveraged its AFC Ajax partnership and celebrated the club’s 35th league title victory in May 2021 by teaming up with local singer Sophie Straat and artist Tim Rodermans t…
Williams Racing signs US-focused partnership with Michelob Ultra, deals with Stephens, PureStream
Formula 1 team Williams Racing has signed a North American-focused sponsorship deal with Anheuser-Busch beer brand Michelob Ultra as the global motorsport series looks to further establish itself in the…
US Soccer, Anheuser-Busch seal multiyear extension
The United States Soccer Federation has secured a multiyear extension to its long-running partnership with brewing giant Anheuser-Busch InBev, which dates back to 1987
Molson Coors to run Super Bowl ad after A-B ends exclusivity
American brewing company Molson Coors will return to Super Bowl advertising in 2023, after Anheuser-Busch InBev recently called time on its run as the exclusive alcohol advertiser for the National Football …
A-B calls time on exclusive Super Bowl alcohol rights deal
Brewing giant Anheuser-Busch InBev has called time on its run as the exclusive alcohol advertiser for the Super Bowl, a deal with the National Football League which dates back to 1989
St. Louis City SC secures Anheuser-Busch as founding partner, beer sponsor
MLS expansion club aligns with locally based brewing giant
Qatar ‘considering’ allowing alcohol in World Cup stadiums
Qatari officials are reported to be “considering” allowing the sale of alcohol in stadiums at the 2022 Fifa World Cup amid pressure from Fifa and its official beer sponsor Anheuser-Busch.
NFL, Anheuser-Busch secure multiyear partnership extension
The National Football League and Anheuser-Busch InBev have secured a multiyear extension of their long-standing deal which designates the brewing company the global exclusive beer and hard seltzer sponsor…
Michelob Ultra commits $100m to support women’s sports
To mark Women's Equality Day, Michelob Ultra has announced it will commit $100m (€85m) over the next five years to help increase visibility for women's sports and female athletes.