Formula 1 team Williams Racing has signed a North American-focused sponsorship deal with Anheuser-Busch beer brand Michelob Ultra as the global motorsport series looks to further establish itself in the United States sports market.
As part of the agreement, Michelob Ultra will provide fans aged 21 and over with premier experiences across all North American grands prix – Miami, Montreal, Austin and Las Vegas – and will feature Williams Racing and its drivers Alex Albon and American Logan Sargeant in digital content and in-person appearances.
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