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NFL, Anheuser-Busch secure multiyear partnership extension

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The National Football League and Anheuser-Busch InBev have secured a multiyear extension of their long-standing deal which designates the brewing company the global exclusive beer and hard seltzer sponsor of the NFL.

Bud Light is the NFL's official beer sponsor, while Bon & Viv is its official hard seltzer sponsor. In 2019, Anheuser-Busch sparkling wine brand BABE became the first-ever official wine sponsor of the NFL.

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