United Kingdom

Formula One motor racing team Red Bull has announced a commercial partnership with retail foreign exchange broker Exness.

Dublin-based pharmaceuticals company Actavis has signed a two-year extension to its partnership with the Association of Tennis Professionals for its ATP World Tour Finals event.

English Premier League football club Leicester City has renewed its partnership with BMW dealership Sytner Leicester BMW and Mini for the on-going 2014-15 season.

English Premier League football club Chelsea has entered into a partnership with Vietnamese mobile network operator Vietnamobile.

Two new commercial sponsors have signed up to support English Premiership rugby union team Wasps, which announced yesterday (Wednesday) a deal to play games at the Ricoh Arena in Coventry from this December.

Nathan Homer has left his role as global sports marketing and Olympics director at consumer goods giant P&G to take up the head of global sponsorship and partnerships role at financial services giant Barclays.

Online betting and casino operator Betway has struck a deal to become the title sponsor of the Queen Mother Champion Chase, one of the showpiece races at the Cheltenham Festival annual UK horseracing event.

English Premier League champion Manchester City is in line to secure a lucrative extension to its long-term sponsorship deal with Abu Dhabi airline Etihad Airways worth an additional £320m (€407m/$522m), according to UK newspaper the Mirror.

English county cricket team Northamptonshire has agreed a two-year shirt sponsorship deal with the University of Northampton.

Sailing company Sunsail has agreed a two-year deal with Cowes Week Limited to become the official charter sailing partner of the organisation’s 2015 and 2016 showpiece regattas.

English Premiership rugby union team Bath has announced digital media company Olive Media as its official business partner for the ongoing 2014-15 season.

Online betting company 666Bet has struck a deal to become an official partner of the Professional Darts Corporation’s (PDC’s) 2014 Grand Slam of Darts.

English Premier League football club Manchester United has agreed a deal for Spanish technology and engineering corporation Abengoa to become the team’s first sustainable technology partner.

Construction materials producer Kingspan has renewed its sponsorship of English Premier League football team Hull City for the 2014-15 season.

English Premier League football team West Bromwich Albion has entered into a two year sponsorship deal with online betting service Freebets.com.

UK-based uniform supplier Simon Jersey has agreed a deal to become the official formalwear provider to the British Olympic Association national governing body for the 2016 summer Olympic Games in Rio de Janeiro, Brazil.