English Premiership rugby union team Bath has announced digital media company Olive Media as its official business partner for the ongoing 2014-15 season.
Under the deal, the financial terms of which were not disclosed, Olive Media’s branding will feature on the number patch on all Bath playing shirts.
Additionally, the company will benefit from a presence on matchday advertising hoardings at the club’s Recreation Ground.
Olive Media provides virtual training and communications to major corporations in the UK and worldwide, and counts Bath and England hooker Mark Regan among its shareholders.
Managing director of Bath Rugby Tarquin McDonald said: "As a club we're looking to push the boundaries in many aspects, including our use of technology. In this regard we look forward to working with Olive Media; it is a great business and will be a great partner for us going forward."