Online betting company 666Bet has struck a deal to become an official partner of the Professional Darts Corporation’s (PDC’s) 2014 Grand Slam of Darts.
Under the deal, 666Bet will serve as the official betting partner of the event, which will take place from November 8-16 in Wolverhampton, UK.
The operator will benefit from branding placement on the stage and on each of the 32 players’ shirts.
In addition, 666Bet has also acquired the on-site betting rights at the event’s venue, Wolverhampton Civic Hall.