United Kingdom
Women’s British Open tees off with POSI+IV
Energy drinks brand POSI+IV has agreed a sponsorship deal with organisers of the Women’s British Open for the 2014 edition of the golf tournament, which commences today at Royal Birkdale in Southport, England.
West Brom signs new shirt sponsor
Small business accounting software provider Intuit QuickBooks has agreed a one-year deal to become the new principal sponsor of English Premier League football club West Bromwich Albion for the 2014-15 season.
United contract extension not ‘mutually beneficial’ – Nike
Nike has confirmed it will not extend its long-term partnership with Manchester United beyond the 2014-15 season, stating the terms being sought by the English Premier League football club do not represent good value for the US sportswear company’s shareholders.
Nike ends Manchester United talks – reports
US sportswear giant Nike has ended talks over extending its kit supplier agreement with English Premier League football team Manchester United, according to the Bloomberg and Reuters news agencies.
British Swimming unveils Royal Navy partnership
The British Swimming national governing body has entered into a partnership with the Royal Navy.
Optimal Payments launches Neteller into Premier League with Crystal Palace
Global online payments provider Optimal Payments has agreed a two-year shirt sponsorship deal with English Premier League football team Crystal Palace.
Three in running for ‘world record’ United kit deal – report
Sportswear companies Adidas, Nike and Warrior remain in the running to become the next kit partner of English Premier League football club Manchester United, according to the BBC Sport website.
Speedo makes a splash with Glasgow 2014 sponsorship
Swimwear manufacturer Speedo has been unveiled as the latest sponsor of the Glasgow 2014 Commonwealth Games.
England cricket on board with Etihad Airways
The England and Wales Cricket Board has signed up Etihad Airways as the first official airline partner of the England national cricket teams.
CNBC sets sail with Cowes Week
Business and financial news channel CNBC, which is owned by US media company NBCUniversal, has agreed a deal to serve as the official business media partner to the Cowes Week sailing regatta in the UK.
Ladbrokes: From sponsorship to media campaigns
Sports sponsorships by the UK betting operator Ladbrokes are currently used as part of an integrated marketing approach rather than a standalone tool to acquire betting customers, a key marketing executive at Ladbrokes has said.
Manchester City banks SHB deal
English Premier League champion Manchester City has announced a two-year partnership with Saigon Hanoi Commercial Joint Stock Bank (SHB).
Mantis extends with Masters Tennis
Organisers of the Masters Tennis tournament have extended a partnership with tennis equipment supplier Mantis for the 2014 edition of the annual event.
Sunderland nets long-term extension with Adidas
English Premier League football club Sunderland has signed a renewed six-year partnership with global sportswear brand Adidas.
P&G expands sports portfolio with British Athletics deal
Household goods company Procter & Gamble (P&G) has expanded its commercial portfolio in sport by signing up as a partner of the British Athletics governing body.
Glasgow 2014 teams with Unicef in Commonwealth Games first
Glasgow 2014 has named children’s charity Unicef as the first global charity partner of the Commonwealth Games.
WRU smartens up with TM Lewin
London-based tailor TM Lewin has reached a deal to become the official formalwear supplier to the Welsh Rugby Union through to March 2018.
New title sponsor for British America’s Cup push
The Ben Ainslie Racing (BAR) sailing team will look for a title sponsor for its inaugural 2017 America’s Cup campaign.