Dryworld enters Premier League market with Watford deal

Canadian sports apparel provider Dryworld has entered into a kit partnership with English Premier League football club Watford.

The two parties have agreed a three-year deal, which will cover the 2016-17 to 2018-19 seasons. Financial terms of the partnership were not disclosed, although Watford’s commercial director Spencer Field confirmed the agreement would mark “the largest sponsorship deal in the club’s history”.

He added: “This relationship is representative of the dramatic growth in the commercial appeal of Watford Football Club. As we continue to grow as a club, both on and off the field, it is imperative that we work with companies who are ambitious and forward-thinking.”

Dryworld replaces Puma as the club’s official technical partner and will supply Watford’s playing and replica kits, as well as training wear. The agreement marks the company’s first with a Premier League side.

Dryworld last month agreed a similar deal with English Championship outfit Queens Park Rangers. The company also holds partnerships with Campeonato Brasileiro Serie A clubs Fluminense, Goiás and Atlético Mineiro.