United Kingdom
Fun88 returns to Tottenham ahead of new season
English Premier League football club Tottenham Hotspur has entered into a partnership with online gaming company Fun88.
West Ham takes to Florida with new partner
English Premier League football club West Ham United has agreed a partnership with Florida-based destination marketing organisation Experience Kissimmee.
Middlesbrough signs betting partner for Premier League return
English Premier League football club Middlesbrough has entered into a partnership with Asian betting company TLCBet.
EA Sports expands Premier League partnership
Video game developer EA Sports has enhanced its partnership with football’s English Premier League.
Dubai Duty Free maintains backing of Shergar Cup
Airport retailer Dubai Duty Free has extended a title sponsorship agreement with UK horseracing event the Shergar Cup.
William Hill adds Chelsea to Premier League portfolio
Bookmaker William Hill has continued its football drive by entering into a partnership with English Premier League side Chelsea.
Arsenal bets on SportPesa extension
African online sports betting company SportPesa has enhanced its partnership with English Premier League football club Arsenal.
Title sponsor checks in for revamped EFL Trophy
Online trade vetting and monitoring platform Checkatrade has been named the new title sponsor of English club football tournament the EFL Trophy.
Leicester secures betting partner for title defence
Online betting brand BetStars has entered into a partnership with English Premier League football club Leicester City.
West Ham brews Heineken partnership
Dutch brewing company Heineken has entered into a partnership with English Premier League football club West Ham United.
William Hill adds Tottenham to Premier League portfolio
Bookmaker William Hill has secured its second English Premier League deal in the space of a week after it entered into a partnership with Tottenham Hotspur.
Bristol Rugby pours Thatchers partnership for Premiership return
Cider brand Thatchers has agreed a sponsorship deal with English Premiership rugby union team Bristol Rugby.
Football League rustles up Ginsters partnership
UK-based pastry products manufacturer Ginsters has entered into a partnership with the English Football League, the body that governs the three divisions immediately below the top-tier Premier League.
Everton wagers on William Hill partnership
Bookmaker William Hill has entered into a partnership with English Premier League football club Everton.
Crystal Palace in the game with EA Sports
Video game developer EA Sports has agreed a sponsorship deal with English Premier League football club Crystal Palace.
NatWest steps up to become ECB’s principal partner
Banking group NatWest has upgraded its long-running association with the England and Wales Cricket Board to become the body’s principal partner.
Leicester prepares for its travels with FairFX deal
Travel money specialist FairFX has entered into a partnership with English Premier League football champion Leicester City.
SportPesa continues English football drive with Southampton deal
African online sports betting company SportPesa has entered into a partnership with English Premier League football club Southampton.