Online betting brand BetStars has entered into a partnership with English Premier League football club Leicester City.
The deal names BetStars, part of the PokerStars group, as the club’s official betting partner for the 2016-17 season.
Under the agreement, BetStars will receive LED advertising exposure and other branding rights at Leicester’s King Power Stadium. It will also be granted the use of Leicester’s badge and player imagery in marketing and promotional campaigns, as well as access to players. Leicester fans will be offered exclusive odds and promotions over the course of the season.
Defending Premier League champion Leicester was 5,000/1 to win the title at the start of last season, and BetStars has offered customers the same odds on the club retaining the trophy during the 2016-17 campaign.
BetStars has also launched a league-wide promotion, which will give fans the chance to win a 5,000/1 bet on their team winning the league this season. As part of the offer, BetStars will enhance the odds of one bet placed per team to 5,000/1. Customers must bet a minimum of £10, €10 or $10 to be in with a chance of winning.