Middlesbrough signs betting partner for Premier League return

English Premier League football club Middlesbrough has entered into a partnership with Asian betting company TLCBet.

The deal, the length of which was not disclosed, names TLCBet as the official betting and gaming partner of the club.

Under the agreement, TLCBet will receive pitchside LED advertising exposure during games at Middlesbrough’s Riverside Stadium on match days.

TLCBet will also receive promotion on the club’s digital and social media channels, while supporters will be given the chance to win match tickets and hospitality packages as part of the deal.

“In TLCBet we feel we have secured a partner that shares the same growing aspirations as the club and will help further enhance our growing reputation in Asia,” Middlesbrough’s head of partnerships Lee Fryett said.

TLCBet served as the shirt sponsor of fellow Premier League club West Bromwich Albion during the 2015-16 season.