West Ham brews Heineken partnership

Dutch brewing company Heineken has entered into a partnership with English Premier League football club West Ham United.

The five-year deal will cover the 2016-17 to 2020-21 seasons and names Heineken as the club’s official beer and cider partner.

Under the agreement, Heineken brands such as Amstel, Foster’s, Birra Moretti, Bulmers and Strongbow will be on sale at London Stadium, West Ham’s new ground. Drinks will be available on the ground’s concourse and in the Club London hospitality suites.

West Ham plays its first game at London Stadium, which was the centerpiece of the English capital’s staging of the 2012 summer Olympic Games, later today (Thursday) when it takes on Slovenian side NK Domžale in the Uefa Europa League.