Bookmaker William Hill has entered into a partnership with English Premier League football club Everton.
The deal will run for two seasons, from 2016-17 to 2017-18.
William Hill will serve as the club’s official European betting partner and will benefit from branding placement on LED advertising boards and interview backdrops inside the team’s Goodison Park home stadium.
The company will also provide a revamped betting concourse inside the ground.
In addition, William Hill will use the club’s official platforms to connect with fans in the UK and Europe. Initiatives will include competitions and offering exclusive odds on all Premier League and cup games.