Sweden

Skiing

Swedish state-owned gambling company Svenska Spel has stepped up its backing of cross-country skiing by agreeing to become an official partner of new venture, Ski Tour 2020
Football
Banking

‘The Match Against Bullying’ was a cause-led initiative by the Swedish FA and national stadium sponsor Swedbank, working in tandem with the Friends charity.
Handball

Online gambling operator Kindred Group has agreed a deal with the Infront agency for its Unibet brand to sponsor the European Handball Federation’s men’s and women’s European Championships next year. T
Handball

German insurance firm Europa Versicherungen has agreed a deal to sponsor handball’s men’s EHF Euro 2020 event, which will take place in Sweden, Austria and Norway.
Football

Swedish workwear and profile clothing manufacturer Company Line has agreed a four-year deal with Svensk Elitfotboll, operating body of the top two divisions of domestic football
Esports
Energy

Finnish state-owned energy company Fortum’s sponsorship of the DreamHack Masters Stockholm 2018 introduced the brand to a new audience of 18-to-35-year-olds in Sweden and the Nordics.
Handball

Home improvement and gardening company Bauhaus has agreed a deal to sponsor the European Handball Federation’s European Championships in 2020.
Skiing

Norwegian transport operator Vy has signed on as the main sponsor of Ski Tour 2020, a new venture for the International Ski Federation’s (FIS) Cross-Country World Cup that groups together events in Norway a…
Ice Hockey
Betting

The Betsson Group of sports betting and casino gaming sites has renewed its sponsorship of the Swedish Hockey League (SHL)
Football
Construction & Dev.

Norwegian cooperative building association OBOS has enhanced its association with Svensk Elitfotboll, the organising body of the top two club football divisions in Sweden, by becoming the presenting partner…
Handball
Specialist Retail

Supermarket chain Lidl has extended its association with the European Handball Federation’s men’s European Championship by agreeing to partner next year’s event. L
Multi-sport
Betting

Swedish state-owned gambling company Svenska Spel has struck a deal to become the new main sponsor of the country’s National Olympic Committee, the SOK. The deal will be worth more than SEK100m (€9.5m/$10.7m)
Handball

German motor oil manufacturer Liqui Moly has been unveiled as one of eight official sponsors of the European Handball Federation’s men’s Euro 2020 national team tournament, upgrading its previous advertising par…
Ice Hockey
Betting

Betting operator Unibet has struck a deal to serve as the main sponsor of the HockeyAllsvenskan, the top division of ice hockey in Sweden. Unibet said that the deal is worth SEK25m (€2.3m/$2.6
Football
Construction & Dev.

Norwegian cooperative building association OBOS has agreed a partnership with Svensk Elitfotboll, the organising body of the top two divisions of Swedish club football
Multi-sport
Clothing & Accs.

Japanese clothing company Uniqlo has agreed a four-year deal to become the Swedish Olympic Committee’s (SOK’s) new main sponsor and official apparel supplier for its Olympic and Paralympic teams.
Football
Tyres

Japanese tyre brand Falken Tire has tripled its investment in European football clubs since the 2015-16 season in an ongoing brand awareness campaign that now comprises between 20 and 30 per cent of its…
Football
Betting

Betting operator Unibet has signed up as the new main sponsor of the Swedish top-tier Allsvenskan and second-tier Superettan football leagues.