Sub-Saharan Africa
BMW adds to golf portfolio with South African Open deal
German automotive manufacturer BMW has added to its golf portfolio by becoming title sponsor of the South African Open.
Castle Lager returns as Cosafa Cup title sponsor
Castle Lager has returned as the title sponsor of the Cosafa Cup, an international football tournament featuring national teams from Southern Africa.
PPC cements naming rights deal with South African cricket fortress
Cape Town’s Newlands Cricket Ground is set to receive a new moniker after the Western Province Cricket Association struck a naming rights partnership with cement supplier PPC.
Arsenal claims first with Ethiopian partnership
English Premier League football club Arsenal has claimed a first after agreeing a three-year partnership with Ethiopian brewery Dashen.
South African cricket club teams up with sports betting provider
The Sunfoil Dolphins cricket franchise, which competes in the South African Sunfoil Series, has signed an associate sponsorship deal with Hollywoodbets, a sports betting provider and bookmaker.
Safaricom reconnects with KRU for Safari Sevens
Telecommunications company Safaricom has agreed to re-enter Kenyan rugby union as a sponsor of the Safari Sevens tournament.
Rwanda Premier League secures new title sponsor
Tanzanian pay-television operator AzamTV has agreed a deal to become the new title sponsor of the Rwanda Premier League top-tier club football competition.
BLK signs up for Southern Kings return to Super Rugby
Sportswear manufacturer BLK has agreed a three-year deal with South African Super Rugby franchise Southern Kings.
Highveld Lions brings in Matrix for South African domestic season
Fleet and mobile asset management solutions company MiX Telematics has secured a sponsorship deal with South African first-class cricket team Highveld Lions for its Matrix brand.
MTN to end backing of African cycling team
South African telecommunications company MTN has confirmed it is to end its title sponsorship of the MTN-Qhubeka Professional Continental cycling team at the end of the 2015 season.
Huawei says onside with Ajax Cape Town
Chinese telecommunications company Huawei has taken up its option for a second season as shirt sponsor of South African Premier Soccer League team Ajax Cape Town.
Prayag the right fit for Zimbabwe-India series
Indian bathroom fittings manufacturer Prayag has secured the title sponsorship rights for the one-day international cricket series between Zimbabwe and India.
Partners sign up for NBA’s first Africa game
Numerous partners, including sportswear company Nike and Ford Motor Company of Southern Africa have signed up as partners of the NBA North American basketball league’s first game in Africa on August 1.
Oxigen seals South Africa T20 deal
Oxigen, an India-based associate brand of telecommunications company Blue Label, has expanded an agreement to sponsor the South Africa Twenty20 cricket team.
New Balance strikes Cricket South Africa deal
Cricket South Africa has signed up New Balance as the governing body’s new apparel and footwear supplier.
Manchester City links up with PZ Cussons for Nigerian drive
English Premier League club Manchester City has signed up international consumer products group PZ Cussons as a partner in Nigeria.
AMS Clothing boosts African football presence with Rwanda
Australian sporting apparel provider AMS Clothing has entered into a partnership with the Rwanda Football Federation.
SARU scrums down with Rhino
Rugby equipment manufacturer Rhino has agreed a partnership with the South African Rugby Union.