Sub-Saharan Africa

Reigning English Premier League champion Manchester City has agreed a partnership with African energy company Vivo Energy for the Botswanan market.

South African lager brand Castle Lager and Austrian energy drink Power Horse have agreed to become sponsors of the 2015 Council of Southern Africa Football Associations (Cosafa) Cup national team tournament in South Africa.

The Namibian Football Association has agreed a deal for German sportswear giant Adidas to replace rival Puma as the official kit partner of the country’s national team.

To mark the start of the Cricket World Cup in Australia and New Zealand this month, Sports Sponsorship Insider has completed a survey of the sponsorship portfolios for the boards of Australia, England, India, New Zealand, Pakistan, South Africa, Sri Lanka and the West Indies.

Chinese telecommunications company Huawei has furthered its presence in the South African sports market by agreeing a sponsorship deal with the country’s top five rugby union teams.

Skilled batting, accurate bowling and great sportsmanship are the hallmarks of the KFC Mini-Cricket programme, a sponsorship platform which is now in its fifth year and has set itself apart from other sponsorship platforms because of the seamless alignment between brand and rights-holder.

The Ghana Football Association has extended its partnership with German sportswear giant Puma.

The Nigerian Football Federation (NFF) has reached a provisional agreement to extend its partnership with German sportswear manufacturer Adidas, according to multiple reports.

German automotive manufacturer Audi has reached an agreement to become the official vehicle partner of Cricket South Africa and the governing body's national team.

The Football Association of Zambia has secured a three-year extension to its partnership with telecommunications company MTN.

Emirates airline has agreed a five-year title sponsorship contract with South African Super Rugby franchise the Lions in a deal that will incorporate naming rights to its famous Ellis Park home.

Electronics giant Samsung has agreed a three-year partnership with Cricket South Africa.

For this year’s rugby union autumn internationals, Sports Sponsorship Insider surveyed the sponsorship portfolios of the leading nations: Argentina, Australia, England, France, Ireland, Italy, New Zealand, Scotland, South Africa and Wales.

Spanish Liga football club Barcelona has extended its partnerships with South African firm Castle Brewery and Catalonia-based cava producer Freixenet.

German sportswear giant Puma has extended its partnership with the Ivory Coast Football Federation national governing body.

English Premier League football club Manchester United has entered into a multi-year sponsorship deal with Nigerian food and beverage company Chi Limited.