Sub-Saharan Africa
Audi South Africa and Cricket South Africa
Carmaker Audi’s sponsorship of the South African national cricket team, the Proteas, began in December 2014 at the start of the West Indies tour of South Africa.
Real Madrid picks up regional partnership in South Africa
Nivea Men South Africa, the regional division of skincare brand Nivea Men, has entered into a partnership with Spanish LaLiga football club Real Madrid.
Puma extends with Super Rugby’s Bulls
German sportswear giant Puma has extended its kit partnership with South African rugby union team the Blue Bulls and its affiliated Super Rugby franchise, the Bulls.
KFC dishes up T20 renewal with Cricket South Africa
Restaurant chain KFC has agreed a four-year contract extension to continue as the title sponsor of international Twenty20 cricket in South Africa.
Arsenal to aid Kenyan football development through SportPesa partnership
English Premier League football club Arsenal has entered into a partnership with online sports betting firm SportPesa.
Cheetahs gear up for Super Rugby season with Twizza deal
South African Super Rugby team the Free State Cheetahs has agreed a shirt sponsorship deal with soft drinks brand Twizza.
Standing out in crowded South African telecoms marketplace
Rugby union is an increasingly attractive proposition to South African telecoms companies because of its ABC1 audience that can afford subscriptions fees for pay-television platforms. Rugby union is broadcast exclusively on pay-television in South Africa. This audience has led to a crowded sponsorship marketplace.
Data at centre of Vodacom Super Rugby renewal
An increased digital media component was central to African telecoms group Vodacom’s title sponsorship renewal of Super Rugby.
Title sponsor of South Africa’s T20 Challenge considers position
South African courier service RAM is “seriously considering” its position as title sponsor of the country’s domestic Twenty20 tournament the T20 Challenge Series amid the match-fixing scandal enveloping the competition.
Coca-Cola continues Super Rugby backing in South Africa
The South Africa Rugby Union, the sport’s national governing body, has renewed its partnership with Coca-Cola in a deal that will see the soft drinks group continue to serve as an associate sponsor of the Super Rugby competition in the country.
Vodacom extends Super Rugby ties under fresh SARU deal
Telecommunications company Vodacom has extended its long-running partnership with the South African Rugby Union, the sport’s governing body in the country.
SARU continues sponsorship drive with dedicated sevens partner
The South African Rugby Union, the governing body of rugby union in the country, has continued its recent sponsorship drive through a deal with retail group Steinhoff International.
SARU energised by sports drink renewal
The South African Rugby Union, the governing body of rugby union in the country, has renewed a sponsorship deal with sports drink Energade.
SARU hires new partner
The South African Rugby Union has agreed a sponsorship deal with Bidvest Car Rental.
Outsurance replaces Marriott as SARU partner
The South African Rugby Union has entered into a partnership with insurance company Outsurance.
SARU extends stay with Tsogo Sun
The South African Rugby Union has agreed a five-year extension to its long-running partnership with gaming, hotel and entertainment group Tsogo Sun.
SARU in talks with sponsors to replace Absa, BMW
The South African Rugby Union (SARU) is in talks to replace two of the main sponsors of its Springboks national team.
Nedbank extends Golf Challenge title sponsorship
Financial services company Nedbank has extended a title sponsorship deal for the Golf Challenge European Tour event in South Africa.