Spain
Adidas to challenge Spanish football federation in court over kit contract
Sporting goods brand adidas will take legal action against the Royal Spanish Football Federation (RFEF) to ensure that it complies with the national team kit supply deal signed between the two parties…
Herbalife backs new Spanish 3×3 league
US nutrition company Herbalife has agreed to title sponsor a new 3x3 league being launched by the Spanish Basketball Federation (FEB)
Santander’s LaLiga extension aligns title deal with Champions League cycle
Spanish bank Santander has extended its LaLiga title sponsorship by one season – 2020-21 – at a similar fee, SportBusiness Sponsorship has learned. The deal was signed in March.
Insurance firm Caser backs La Vuelta
Spanish insurance company Caser has agreed a deal to sponsor the Vuelta a España cycling event.
Estrella Damm backing sees prize fund increased for Andalucía Masters
Estrella Damm, the premium lager brand of the Spanish brewing company Damm, has become the new title sponsor of European Tour golf tournament the Andalucía Masters under a five-year deal that will boost …
Adidas dumped by Spanish football fed after contract row
Spain’s national football federation has announced plans to terminate its contract with adidas, its kit supplier since 1992.
ATP Finals to promote Canary Islands
Men’s tennis tour the ATP has agreed a two-year deal for its season-ending Finals with Canary Islands Tourism.
Real Madrid extends Codere partnership
Spanish gaming company Codere has agreed a three-season extension to its partnership with LaLiga football club Real Madrid
Real Madrid and adidas strike €1bn-plus kit deal
LaLiga giants Real Madrid and sports brand adidas have finally signed their kit partnership extension for a further eight seasons, from 2020-21 to 2027-28
Telefónica renews lead partner deal with Estudiantes Club
Spanish telco Telefónica has renewed its lead sponsor deal with Madrid-based basketball team Estudiantes Club.
Joma takes over from Puma at SD Eibar
Spanish sportswear brand Joma has signed a new kit deal with LaLiga club SD Eibar.
The deal will see Joma take over from German brand Puma from next season
Madrid Open drives on with Europcar
French vehicle rental company Europcar has agreed a one-year extension to its partnership with the Madrid Open tennis tournament
LaLiga signs match ball, technical sponsor deal with Puma
German sporstwear brand Puma has signed a new long-term partnership with Spain’s LaLiga.
Under the multi-year deal, Puma will become the league’s Official Technical Partner.
Burger King makes Spanish esports debut with x6tence
US fast food chain Burger King has struck its first esports partnership in Spain with local team x6tence
RFEF renews major partnership with Seat, finds Seur, extends with Pelayo, Sanitas
Spain’s national football federation has inked three renewals and one new partnership in this year’s first quarter, raising at least €5.5m ($6.2m) in sponsorship revenue.
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Font Vella to sponsor Team Queso, x6tence, Mad Lions, Vodafone Giants
Spanish bottled water brand Font Vella has signed a quartet of new partnerships with four Spanish esports teams
Seat adds women’s competition to Spanish Football Federation deal
Spanish carmaker Seat has expanded its top-tier partnership with the Royal Spanish Football Federation (RFEF) to include sponsorship of the women’s Copa de la Reina for the first time.
Michelin in, Movistar out as title sponsor for Aragon MotoGP
French tyre brand Michelin has signed as the new title sponsor of the 2019 Aragon MotoGP, taking over from Spanish telco Movistar