South Korea

Hana Bank, a subsidiary of the Seoul-based Hana Financial Group, has been announced as the title sponsor of this year’s World Team Table Tennis Championships, which will take place from March 22-29 in B…

Finance firm Shinhan Investment has agreed to sponsor the finals of South Korea's 2019-20 men's and women's Professional Billiards Association Tours

Korean financial service firm KB Financial Group is sponsoring the Legacy Cup 2020, an international friendly ice hockey tournament taking place in Gangneung, Korea this week

The International Table Tennis Federation has agreed a sponsorship deal with Chinese sports content, marketing and entertainment platform LD Sports

Korean finance firm Hana Financial Group is title sponsoring a new women’s golf tournament in Singapore this year, as part of an ambitious wider plan to create an Asian women’s series and ranking.

The Korean Football Association's annual sponsorship income will reach nearly $34m (€31m) after its latest round of deals, according to the Chosun Ilbo newspaper.

The Lagardère Sports agency has added Im Sung-jae, the rookie of the year on the men’s 2019 PGA Tour, to the roster of professional golfers that it represents.

US sportswear company Nike has agreed a sponsorship deal with South Korean esports organisation T1 Entertainment & Sports

Spanish LaLiga club Barcelona has struck a three-year regional partnership with Sebang Global Battery, a Korean manufacturer of car batteries

World Archery has signed a major 10-year sponsorship deal with Korean archery manufacturer Fivics. World Archery said the 10-year deal is the longest partnership to be agreed within the sport to date

Financial services firm Kiwoom has signed as the new club naming sponsor at South Korean baseball club the Kiwoom Heroes, formerly known as the Nexen Heroes

German sportswear company Puma has moved into the Korean football market by agreeing a kit partnership with domestic top-tier club Suwon Bluewings

Korean KBO League baseball club Nexen Heroes has signed local securities firm Kiwoom Securities as its new Naming Rights Partner under a deal worth a basic KRW50bn (€39m/$44.6m).

Korean financial services company Pepper Savings Bank has agreed a deal to sponsor the International Crown, a leading event on the Ladies Professional Golf Association (LPGA) Tour.

Korean tyre manufacturer Hankook has renewed its sponsorship of the Uefa Europa League club football tournament.

Korean conglomerate Doosan has entered into a multi-year partnership with Major League Baseball team the New York Yankees.

Korean gaming company Nexon has entered into a partnership with English Premier League football club Manchester City.

Korean tyre manufacturer Hankook has agreed a sponsorship deal with North America’s Major League Baseball.