South Korea

World Archery has signed a major 10-year sponsorship deal with Korean archery manufacturer Fivics. World Archery said the 10-year deal is the longest partnership to be agreed within the sport to date

Financial services firm Kiwoom has signed as the new club naming sponsor at South Korean baseball club the Kiwoom Heroes, formerly known as the Nexen Heroes

German sportswear company Puma has moved into the Korean football market by agreeing a kit partnership with domestic top-tier club Suwon Bluewings

Korean KBO League baseball club Nexen Heroes has signed local securities firm Kiwoom Securities as its new Naming Rights Partner under a deal worth a basic KRW50bn (€39m/$44.6m).

Korean financial services company Pepper Savings Bank has agreed a deal to sponsor the International Crown, a leading event on the Ladies Professional Golf Association (LPGA) Tour.

Korean tyre manufacturer Hankook has renewed its sponsorship of the Uefa Europa League club football tournament.

Korean conglomerate Doosan has entered into a multi-year partnership with Major League Baseball team the New York Yankees.

Korean gaming company Nexon has entered into a partnership with English Premier League football club Manchester City.

Korean tyre manufacturer Hankook has agreed a sponsorship deal with North America’s Major League Baseball.

English Premier League football club Manchester United has renewed its partnership with South Korean pharmaceuticals company Cho-A Pharm.

Fitness equipment manufacturer Technogym has been named as a partner of the upcoming winter Olympic Games in Pyeongchang, South Korea.

Financial services company Shinhan Bank has been unveiled as the new title sponsor of the KBO League, the top division of baseball in South Korea.

German healthcare equipment company Bauerfeind has been unveiled as the latest sponsor of the 2018 winter Olympic and Paralympic Games in Pyeongchang, Korea.

Korea Railroad Corporation (Korail) has agreed a deal to sponsor the 2018 winter Olympic and Paralympic Games in Pyeongchang.

The Pyeongchang Organising Committee for the 2018 Olympic and Paralympic winter Games (POCOG) has announced that domestic sponsorships for the event have exceeded 1tn won (€779m/$926m).

Online marketplace and hospitality service Airbnb has been named as an official supporter of the 2018 winter Olympic Games, which will take place in Pyeongchang, South Korea.

Prosthetic products manufacturer Ottobock has renewed its partnership with the Paralympics ahead of next year’s winter Games in Pyeongchang, South Korea.