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Hankook extends long-running Europa League deal

Korean tyre manufacturer Hankook has renewed its sponsorship of the Uefa Europa League club football tournament.

The three-year deal covers the 2018-19 to 2020-21 seasons. Hankook will retain its position as an official partner of the competition.

Hankook has sponsored the Europa League since 2012 and it is currently the longest-serving official partner of the competition. As part of the agreement, Hankook provides fans with the chance to win match tickets, experience stadium tours or take part as centre-circle banner carriers in pre-match ceremonies.

The deal has been signed today (Wednesday) ahead of this evening’s Europa League final between Spanish LaLiga team Atlético Madrid and French Ligue 1 outfit Marseille. The match will be played at the Parc Olympique Lyonnais in Lyon, France. Hankook will be the presenting partner of the man-of-the-match award.

Han-Jun Kim, president of Hankook Tire Europe, said: “The Uefa Europa League allows us to engage with consumers across our European markets. It makes this partnership an ideal marketing opportunity for Hankook Tire Europe.”

Hankook becomes the fifth official partner to commit to the Europa League for the 2018-21 commercial cycle, following the renewals of Amstel and Enterprise-Rent-A-Car and new deals with Kia Motors and Molten.