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World Archery hails landmark partnership

World Archery has signed a major 10-year sponsorship deal with Korean archery manufacturer Fivics.

World Archery said the 10-year deal is the longest partnership to be agreed within the sport to date.

Fivics, which is based in Seoul, will support World Archery’s global development projects, event portfolio and promotional initiatives.

Fivics will benefit from brand exposure at World Archery events and in federation publications. It will also receive access to World Archery media catalogues and dual-branded content.

World Archery secretary general Tom Dielen said: “As well as producing world-class equipment, Fivics has expanded its business to make archery available to a wider audience through its Archery Cafés. We’re proud to work with companies who put the same focus on growing the sport as we do at World Archery.”