South-East Asia
Title sponsor extends with Singapore Cup
Financial services company RHB has extended its title sponsorship of the Singapore Cup club football competition.
Petronas signs up as latest SEA Games sponsor
Malaysian oil and gas company Petronas has agreed a deal to sponsor this year’s edition of the Southeast Asian Games multi-sport event, which will take place in Kuala Lumpur.
McDonald’s partners SEA Games for first time
Fast-food giant McDonald’s has agreed a deal to sponsor this year’s edition of the Southeast Asian Games multi-sport event, which will take place in the Malaysian capital of Kuala Lumpur.
AirAsia backs Kuala Lumpur 2017
Malaysian airline AirAsia has signed up as a gold sponsor of this year’s edition of the Southeast Asian Games multi-sport event, which will take place in Kuala Lumpur.
Prudential signs up as latest SEA Games sponsor
Financial services company Prudential has agreed a deal to sponsor the 2017 edition of the Southeast Asian Games multi-sport event, which will be held in the Malaysian capital of Kuala Lumpur.
Indonesian football league secures title sponsor
Online transport and services company Go-Jek has reached an agreement with PT Liga Indonesia, which oversees club football in the country, to title sponsor the top-tier Liga 1 competition.
Kuala Lumpur 2017 signs latest partner
Plastic products manufacturer SCGM Berhad has agreed a deal to sponsor this year’s Southeast Asian Games multi-sport event, which will take place in the Malaysian capital of Kuala Lumpur.
Sponsors sign on to support Malaysian basketball
The Malaysia Basketball Association (Maba) has agreed sponsorship deals with PRG Holdings and logistics company Westports Malaysia.
Kuala Lumpur 2017 partners with Malaysia Airports
Malaysia Airports has reached an agreement to sponsor this year’s Southeast Asian Games multi-sport event, which will be staged in the country’s capital, Kuala Lumpur.
Manchester United signs global partnership with e-commerce group
English Premier League football club Manchester United has entered into a global partnership with Malaysian-based e-commerce specialist Aladdin Group.
Hyundai signs on as new S.League co-title sponsor
Korean automotive company Hyundai has agreed a deal to become a co-title sponsor of the S.League, the top tier of club football in Singapore.
Singapore Swimming Association continues development drive with Liberty Insurance
The Singapore Swimming Association has agreed a sponsorship deal with financial services company Liberty Insurance.
Kuala Lumpur 2017 seals first non-ASEAN partner
Japanese food and chemical corporation Ajinomoto has agreed a deal to sponsor the 2017 Southeast Asian Games multi-sport event, which will be staged in the Malaysian capital of Kuala Lumpur.
Seat takes to the track with WorldSBK
Spanish automotive manufacturer Seat has agreed a partnership with the Superbike World Championship (WorldSBK) motorcycling series.
S.League brokers extension with title sponsor
Life insurance company Great Eastern has renewed an agreement with the Football Association of Singapore to serve as a co-title sponsor of the top-tier S.League club competition.
Thai FA gets in gear with main sponsor Toyota
Japanese automotive manufacturer Toyota has agreed a four-year deal to become the main sponsor of the Football Association of Thailand.
Axiata dials up naming rights to Kuala Lumpur arena
Asian telecommunications company Axiata Group Berhad has agreed a deal to take on naming rights to the Putra Indoor Stadium in Kuala Lumpur, Malaysia.
Energy drinks firm invests in Thai football
Energy drinks manufacturer Osotspa has agreed a sponsorship deal with the Football Association of Thailand.