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Chinese sportswear firm returns to back Asian Games

Chinese sportswear brand 361 Degrees has agreed a deal to sponsor the 2018 edition of the Asian Games multi-sport event, which will be held in the Indonesian capital of Jakarta and Palembang.

Under the agreement, 361 Degrees will supply a range of equipment such as apparel and sports shoes to organising staff, referees and volunteers.

“We are honoured to be an official partner of the Asian Games, and our continued support for international sporting events has been an important part of the 361 internationalisation strategy,” 361 president Ding Wuhao said.

The company served a similar role during the 2010 Asian Games in Guangzhou and the 2014 event in Incheon. The 2018 Games will run from August 18 to September 2.