North America

Basketball
Sponsorship & Marketing

Delta Air Lines, the United States-based global airline carrier, has reacquired the naming rights to the home arena of the National Basketball Association's Utah Jazz in a multiyear agreement that becomes…
Multiple Sports
Sponsorship & Marketing

North American banking company TD Bank has retained the naming rights to TD Garden, the home of the National Basketball Association's Boston Celtics and National Hockey League's Boston Bruins, until 2045…
NFL
Sponsorship & Marketing

Consumer electronics brand named league's official TV partner
Football
Sponsorship & Marketing

Major League Soccer's FC Dallas has named North Texas-based healthcare systems Children’s Health and UT Southwestern Medical Center as the club's new principal jersey sponsors as part of a multiyear pa…
Mixed Martial Arts
Sponsorship & Marketing

Global energy drink company Monster Energy has been named as the inaugural commercial partner of Power Slap, Dana White's new slap fighting organization
Ice Hockey
Sponsorship & Marketing

North American sports drink brand BioSteel has expanded its presence in the National Hockey League ecosystem by partnering with six teams
Football
Sponsorship & Marketing

Major League Soccer's Vancouver Whitecaps announced that they have ended their sponsorship with Canadian telecommunications company Bell, which had been the club's jersey sponsor as part of their decade-plus…
Football
Sponsorship & Marketing

Telco T-Mobile US has been named the official wireless sponsor of Liga MX in the United States in a deal brokered by Spanish-language media and content company TelevisaUnivision
Lacrosse
Sponsorship & Marketing

Michigan-based sports equipment manufacturer Warrior Sports signed a multiyear contract extension to remain the United States men's national lacrosse program's official partner and equipment supplier,…
Motorsport
Sponsorship & Marketing

Andretti Global, the parent company of Andretti Autosport, is stepping up its bid to secure a Formula 1 entry by partnering with American automotive company General Motors for a proposed two-car Andretti…
Ice Hockey
Events

T-Mobile Park, the home of Major League Baseball's Seattle Mariners, will host the 2024 NHL Winter Classic, which will be contested between the Seattle Kraken and the Vegas Golden Knights
Ice Hockey
Sponsorship & Marketing

The National Hockey League has signed a three-year extension with the Pittsburgh, Pennsylvania-based PPG as the league’s official paint partner in the United States and Canada.
Esports
Finance & Law

US video game developer, publisher and esports tournament organiser Riot Games is seeking to terminate its sponsorship deal with cryptocurrency exchange FTX, claiming its association with the collapsed…
Ice Hockey
Sponsorship & Marketing

The National Hockey League's Nashville Predators have partnered with sports betting and iGaming operator BetMGM as the team's official sports betting partner in a multiyear agreement
American Football
Sponsorship & Marketing

The rebooted XFL has secured a commercial boost by landing ZOA Energy as its official and exclusive energy drink
US College Sport
Sponsorship & Marketing

The Ultimate Fighting Championship has entered the college landscape in the United States by being named a sponsor of the University of Iowa's men's and women's wrestling programs
Pickleball
Sponsorship & Marketing

Major League Pickleball has named United States-based hospitality company Margaritaville as its inaugural title sponsor, with the league now branded as “MLP by Margaritaville.”
Athletics
Sponsorship & Marketing

The Sportfive agency has stepped up its engagement with the Boston Athletic Association (BAA) by being appointed to lead the search for the next primary sponsor of the Boston Marathon