Consumer electronics brand named league's official TV partner
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Six Nations Rugby expands scope of insights category with Sage deal
Six Nations Rugby has secured an uplift in its ‘insights’ category with its most recent sponsorship agreement with software and accounting firm Sage after enhancing the package of available rights. Matthew Williams reports.
NRL audiences and TNF naming rights the driving force behind Kia sponsorship
Kia Australia, the local subsidiary of the Korean car maker, added another significant property to its Australian sports sponsorship portfolio when it signed a three-year sponsorship agreement with the National Rugby League (NRL) in December running from 2023 to 2025.
Clock is ticking for UK clubs who need ‘perfect storm’ to land stadium naming-rights deals
The longer a new stadium goes without a naming sponsor, the harder it is to find one prepared to pay a high fee. Frank Dunne asks why teams from the most watched football league in the world so often struggle to land venue sponsors.
NFL Jets expand UK reach with Charles Tyrwhitt partnership
The National Football League's New York Jets are looking to expand their reach in the United Kingdom by securing a multiyear partnership with London-based, transatlantic menswear brand Charles Tyrwhitt
Genius Sports expands FanDuel pact to include NFL content
Sports data company completes set of pacts with first-tier NFL sportsbook partners
Herbalife signs NFL prospect Hamilton to sports nutrition pact
Star safety to become a brand ambassador for the company
Intuit, NFL renew partnership through 2026
The National Football League and global financial technology company Intuit have expanded their partnership in a four-year contract renewal that runs through 2026