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Monster Energy named Power Slap’s first commercial partner

Global energy drink company Monster Energy has been named as the inaugural commercial partner of Power Slap, Dana White's new slap fighting organization.

Monster Energy will serve as the exclusive official energy drink of Power Slap and a flagship sponsor of reality series Power Slap: Road to the Title.

Brand exposure will be highlighted by placement on the athletes’ official Power Slap kits, which include jerseys, pants, and hoodies, as well as by displays on the Power Slap Table.

Monster Energy and Power Slap will also collaborate on social media content that will be distributed through Power Slap’s digital and social channels.

Monster Energy will also be the presenting partner of Power Slap’s first live event on January 18.

“We’re thrilled that Monster Energy is joining Power Slap as the organization’s first official global partner,” said Power Slap president Frank Lamicella. “Monster Energy has long been a supporter of combat sports and we’re proud to have them with us as we start this journey to legitimize and elevate professional slap fighting.”

The announcement comes after a video of Ultimate Fighting Championship president White slapping his wife while the couple was out on New Year’s Eve was released by TMZ, forcing television debut of Power Slap to be pushed back from January 11 to January 18 on Turner-owned TBS.

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