North America
Travelers signs off on PGA Tour tournament extension
US insurance company Travelers has agreed a 10-year extension to its title sponsorship of PGA Tour golf tournament the Travelers Championship in a new deal that will run through to 2024.
Duck Commander calls for six-year title spot at Independence Bowl
Hunting equipment and apparel manufacturer Duck Commander has agreed a title sponsorship deal for annual college American football game the Independence Bowl that runs until 2019.
Open Championship to go Ahead with new partnership
Headwear, apparel and accessories manufacturer Ahead has reached an agreement to become the primary headwear provider to golf’s Open Championship for three years, beginning with the 2014 edition of the tournament.
D.C. United brings in Leidos as new shirt sponsor
US security, health and engineering solutions company Leidos has become the new main shirt sponsor of Major League Soccer team D.C. United.
Chicago White Sox earns its crust with Beggars Pizza
MLB baseball team the Chicago White Sox has agreed a multi-year partnership with locally based pizza chain Beggars Pizza.
AutoZone extends title sponsorship of Liberty Bowl
Automotive parts and accessories provider Autozone has extended its title sponsorship of the Liberty Bowl end-of-season college American football event.
US Speedskating maintains faith in Under Armour
The US Speedskating governing body has agreed an eight-year extension to its partnership with sportswear company Under Armour, despite the criticism of the US team’s race suits at the Sochi winter Olympic Games.
Bwin.party puts digital assets at centre of New Jersey spree
Stock market-listed online gaming company Bwin.party deals last month with two sports teams linked to the newly-regulated New Jersey online gaming market in the US are focused on digital rights in line with the company’s increasingly cost-conscious approach to sponsorship.
Arena outbids Speedo to land major Fina deal
Mondelez feeds Nascar’s sponsorship cravings
North American stock car racing series Nascar has announced a three-year extension to its long-standing commercial agreement with multinational snack food company Mondelez International.
Indian Wells’ BNP Paribas Open serves up multiple deals
Men’s ATP World Tour and women’s WTA tennis tournament the BNP Paribas Open has agreed new premier-level sponsorship deals with Rolex, Esurance and Michelob Ultra.
Sporting KC finds value with Price Chopper deal
Major League Soccer team Sporting Kansas City has reached a deal to make US supermarket chain Price Chopper a founding level sponsor.
Texas Rangers strike deal with Nitto Tire USA
MLB baseball team Texas Rangers has announced a three-year sponsorship deal with tyre brand Nitto Tire USA (NTU).
Pittsburgh Pirates treasure Casa D’oro deal
MLB baseball team Pittsburgh Pirates has announced a deal with Casa D’oro Diamonds and Fine Jewellers that makes the locally based store its official jeweller.
Attack Poker pins down Bellator slot
Mixed martial arts organisation Bellator has announced poker website Attack Poker as its official online gaming partner.
Kumho Tire makes move into NBA
The National Basketball Association has agreed a deal with Kumho Tire to make the US arm of the Korean multinational tyre manufacturer the official tyre of the NBA and NBA Development League in the US and South Korea.
Major League Lacrosse signs STX deal
Sports equipment supplier STX has agreed to become a partner of Major League Lacrosse, the leading outdoor lacrosse league in the US.
USA Triathlon retains four backers
USA Triathlon has announced multi-year renewals with four of its existing sponsors, Competitor Group, FuelBelt, NormaTec and Avis Budget Group.