US insurance company Travelers has agreed a 10-year extension to its title sponsorship of PGA Tour golf tournament the Travelers Championship in a new deal that will run through to 2024.
Travelers became the title sponsor of its hometown tournament in 2007, with the annual event being staged in Cromwell, Connecticut. In addition to the title sponsorship, the PGA Tour and Travelers have extended their official marketing relationship. Travelers will continue as the ‘Official Property Casualty Insurance Provider of the PGA Tour, Web.com and Champions Tour’ through to 2018.
“As a long-standing pillar of the Greater Hartford community, Travelers took the significant step in 2007 to assure this tournament’s future and the continuation of its significant charitable and economic impact,” PGA Tour commissioner Tim Finchem said. “Since that time, the tournament has continued to prosper and remain a tremendous asset to the entire region, thanks to the outstanding partnership between the host organisation and Travelers.”
The 2014 tournament will be held over the week of June 16-22 at TPC River Highlands in Cromwell. The defending champion is American Ken Duke, who secured his first PGA Tour win at the 2013 Travelers Championship after 187 starts.