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AutoZone extends title sponsorship of Liberty Bowl

Automotive parts and accessories provider Autozone has extended its title sponsorship of the Liberty Bowl end-of-season college American football event.

The six-year deal will run from the 2014 college season through to the 2019 campaign.

Under the deal, the event will continue to be known as the Autozone Liberty Bowl. Autozone has been a key sponsor of the event for 20 years and has served as title sponsor since 2004.

The Liberty Bowl is the seventh oldest college American football game in the US having first taken place in 1959.

Mississippi State Bulldogs beat Rice Owls 44-7 to win the 2013 Liberty Bowl.