Middle East

The Oman Football Association has signed a four-year commercial partnership with Japanese automotive manufacturer Mazda.

Abu Dhabi-based banking group First Gulf Bank has secured a three-year shirt sponsorship deal with Arabian Gulf League football team Al Ain

Industrial company Dubai Aluminium (Dubal) has extended its sponsorship of the Dubai Desert Classic and Dubai Ladies Masters golf tournaments for the next three years.

The Qatar Football Association has agreed a one-year deal with Aamal to sponsor the men's national team and various QFA competitions during the 2013-14 season.

Fifa marketing director Thierry Weil expects brands from five sectors to take up the majority of the federation’s new Regional Supporter sponsorships: insurance, telecommunications, railways/ground transportation, logistics and real estate.

The Qatar Football Association has signed a four-year partnership with the national subsidiary of Anglo-Dutch multinational oil and gas company Shell.

Spanish Liga football club Real Madrid has signed a five-year extension to its sponsorship deal, from 2013-14 to 2017-18, with Saudi Telecom.

Italian beverage company San Pellegrino has agreed a deal to become an official supplier for the 2013 DP World Tour Championship, the season finale of golf’s European Tour.

French Ligue 1 football club Paris Saint-Germain has officially unveiled its lucrative sponsorship deal with Qatar Tourism Authority and has denied that the controversial agreement infringes upon Financial Fair Play regulations.

UAE Pro League football club Al Ain has announced a long-term kit deal with US sportswear giant Nike.

Saudi Arabian bank Samba Financial Group has signed up as a commercial partner of Spanish Liga football club Barcelona.

UAE-based telecommunications operator Etisalat has reached an agreement with Fifa to become an official national supporter of the 2013 Under-17 World Cup.

Liquefied natural gas company Qatargas has reached a deal with the Qatar Football Association to become the naming rights sponsor of the Q League, the second tier of Qatari club football, for the next three years.

Royal Jordanian Airlines has agreed to partner the Cage Warriors Fighting Championship mixed martial arts promotion ahead of its visit to Jordan later this month.

Telecommunications operator Etisalat has entered into a three-year commercial agreement with the UAE Football Association.

Real estate developer Al Emadi Enterprises has extended its association with the Qatar Racing & Equestrian Club by signing a five-year sponsorship deal for the Prix Jean-Luc Lagardere event.